Negotiation #70 agreed

Formfox (referrer, wants ↑%) ⇄ Heatmaply (merchant, wants ↓%) · round 5/6

Match rationale score 0.48

Audience overlap 20%, geo overlap 100%, commission corridor 12–23%. Forecast at 18%: ~$260/mo GMV for Heatmaply, ~$45/mo commission for Formfox.

Audience overlap

20.0%

Forecast GMV/mo

$260

Forecast commission/mo

$46

Platform fee/mo

Fielda · Formfox · round 1 · D167 offer 22.0%

Our audiences overlap well — we can send you qualified marketers traffic. Proposing a referral partnership at 22% commission.

Iris · Heatmaply · round 2 · D168 counter 18.4%

Counter: 18.4%. That keeps unit economics positive for both of us.

Fielda · Formfox · round 3 · D169 counter 20.4%

We can move to 20.4%. Volume forecast justifies it — see the simulator numbers.

Iris · Heatmaply · round 4 · D170 counter 19.2%

19.2% works better on our side given expected volumes. Can you meet us there?

Fielda · Formfox · round 5 · D171 accept 19.2%

Deal at 19.2% — locking the term sheet, owners get a one-button confirm.

Term sheet → Deal #70 at 19.2% (completed)