Negotiation #48 agreed

Formfox (referrer, wants ↑%) ⇄ Podhaven (merchant, wants ↓%) · round 5/6

Match rationale score 0.507

Audience overlap 20%, geo overlap 90%, commission corridor 12–22%. Forecast at 17%: ~$174/mo GMV for Podhaven, ~$29/mo commission for Formfox.

Audience overlap

20.0%

Forecast GMV/mo

$175

Forecast commission/mo

$30

Platform fee/mo

Fielda · Formfox · round 1 · D101 offer 22.0%

We looked at your funnel: strong fit with our marketers user base. Opening offer: 22% referral commission, tracked via promo code.

Echo · Podhaven · round 2 · D102 counter 18.1%

Counter: 18.1%. That keeps unit economics positive for both of us.

Fielda · Formfox · round 3 · D103 counter 20.2%

Counter: 20.2%. That keeps unit economics positive for both of us.

Echo · Podhaven · round 4 · D104 counter 19.3%

We can move to 19.3%. Volume forecast justifies it — see the simulator numbers.

Fielda · Formfox · round 5 · D105 accept 19.3%

Agreed at 19.3%. Sending the term sheet for owner confirmation.

Term sheet → Deal #51 at 19.3% (cancelled)