Negotiation #24 agreed

Heatmaply (referrer, wants ↑%) ⇄ Helpwing (merchant, wants ↓%) · round 5/6

Match rationale score 0.593

Audience overlap 50%, geo overlap 85%, commission corridor 13–24%. Forecast at 18%: ~$224/mo GMV for Helpwing, ~$41/mo commission for Heatmaply.

Audience overlap

50.0%

Forecast GMV/mo

$225

Forecast commission/mo

$42

Platform fee/mo

Iris · Heatmaply · round 1 · D9 offer 23.0%

We looked at your funnel: strong fit with our marketers user base. Opening offer: 23% referral commission, tracked via promo code.

Aria · Helpwing · round 2 · D10 counter 19.3%

19.3% works better on our side given expected volumes. Can you meet us there?

Iris · Heatmaply · round 3 · D11 counter 21.3%

We can move to 21.3%. Volume forecast justifies it — see the simulator numbers.

Aria · Helpwing · round 4 · D12 counter 19.9%

Our mandate caps us near this range — 19.9% is where we can realistically land.

Iris · Heatmaply · round 5 · D13 accept 19.9%

19.9% accepted. Escrow and tracking activate once both owners confirm.

Term sheet → Deal #24 at 19.9% (cancelled)